How Digital Marketing Overcome Traditional Marketing?


How Digital Marketing Overcome Traditional Marketing?

Digital marketing is the process of advertising or promotion through digital channels. Digital Channels includes internet, search engines, social media networks, e-mail, websites, videos, images, and other digitized resources. If we talk about traditional marketing, in this process advertisers promote their brands through tv, radio, newspaper, hoardings etc. Digital marketing includes advanced techniques of promotion like search engine optimization, social media marketing, pay per click, mobile marketing, email marketing, affiliate marketing etc. In, 2018 digital marketing has advanced marketing trends that are very helpful in business growth.


Let’s discuss some trends in digital marketing 2018…..

  • Search Engine Ranking:

    Search engine ranking is the very effective part of digital marketing. It is the way to get top rank on search engine through building backlinks, Meta tags, Meta description etc.

  • Videos:

    By creating ads in video format is very attractive, this is in demand. If marketers have attractive video content then it will increase their customer engagements. Social media networks have big traffic on videos. Facebook has 100 million hours of daily video watch time. YouTube viewers watch a billion hours of video each day.

  • Mobile Advertising:

As we all know mobile device users increasing day by day. Mobile advertisement strategy is fast-growing. Users engagements, in-app ads, in-game ads, banner ads are instant result given techniques that are very helpful in advertising.

  • Chatbots:

    It is a technique that delivers information in real time. It is an example of marketing automation. Chatbots are designed for customer service support. chatbots helpful to gain customers’ loyalty. Now 61% of brands are using chatbots and it expected 85% of customer interactions manage by chatbots.

  • Content Marketing:

    Content marketing is the root of digital marketing. The demand for content continuously grows. High-performance content, high reach content is never ending part of digital marketing. It will always helpful in catching the mindset of customers and capture their hearts.


Few attractive digital marketing trends that overcome the traditional marketing trends….









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