DSPs VS Ad networks
DSPs VS Ad networks
Demand-side Platform is a technology that empowers digital advertising buyers to deal with different publishers, Ad trades, and ad networks in one single interface. Through DSP, advertisers can purchase video, mobile, native, banner advertising and in-app ads.
DSP enables advertisers to deal with their campaigns and to recognize what they purchased and the amount they paid for it. For example, with SmartyAds DSP, advertisers can connect their targeted audiences everywhere throughout the globe, targeting them as indicated by area, age, gender, job, nationality, dialect, marital status, interests, behavior etc.
An ad network is a media company that sells inventory across a collection of publisher sites to advertisers at the already set price. Ad networks work directly with publishers to sell ad impressions that a publisher has not directly sold. It is not programmatic. Ad networks now have a clutch on exclusive and top publishers, and access to the top publishers that most big brand advertisers wanted.
Major Differences Between Ad Network And DSPs
- In an ad network, no need to buy campaigns from sites individually. DSPs offer a centralized tool for buying, serving and tracking ads, and therefore the ability to optimize campaigns more easily. In this transparency is very low, CPM is fixed that means all impressions cost the same, no matter how much actual value of them. On the other hand, DSPs connected to several ad exchanges, it is multiple inventory sources. In DSPs transparency is very good, you can choose which site you want to buy individually and you need to only pay for the individual impression that you think is worth. Ad networks are frequently utilized by media organizations to offer out their online display inventory. Be that as it may, not at all like DSPs, not all ad networks bolster real-time bidding (RTB). They should join a DSP, keeping in mind the end goal to encourage real-time bidding(RTB).